Promoting the technical characteristics & quality of different regional types of Brazilian Coffee
Brazil Specialty Coffee Association ( BSCA )
Founded in 1991, it has been present in major international events related to the specialty coffees. Since 1992, BSCA has attended all Conferences and Shows of the Specialty Coffee Association of America (SCAA). It has its own booth with a largevariety of Brazilian gourmet coffees, and it organizes lectures and promotional events. Since 1993, the entity is also responsible for organizing meetings in Europe, together with gourmet roasting companies. Representing Brazilian coffees, BSCA has an active participation in congresses and fairs in Germany, Switzerland, Italy, Austria, the United Kingdom, France, Spain and Norway. BSCA - Brazil Specialty Coffee Association’s objective is to bring together producers of specialty coffees and to promote Brazilian specialty coffees, also known as gourmet coffees, while stimulating constant technical improvement and more efficient services during their commercialization. BSCA members are companies and individuals directly involved in the production and development of such coffees. BSCA’s purpose is to obtain through research and quality control techniques the standards of excellence of Brazilian coffees offered to the international market
Consider that coffees from Brazil accounts of 40% of the global production. Also coffees from Brazil are the heart of espresso blends and ibrik blends. In these events, it distributes relevant information and promotional samples, as well as it has degustation tests to demonstrate the quality of its member companies’ specialty coffees. while representing Brazilian gourmet coffee producers in the SCAA, in the United States, BSCA became involved in the activities of its operational committees: the International Relations Committee, in which specialty coffee production and its international trade are discussed. BSCA represents Brazilian producers, and is joined by representatives of Colombia, Costa Rica, Guatemala, Mexico, Panama, Hawaii, Kenya and Indonesia, and roasting companies and retailers from Europe and the United States; and the Environmental Committee, the main forum to discuss environmental issues, where the entity defends Brazilian coffee producers’ interest and promotes discussions on the coffee industry’s sustainability.
BSCA’s activities attracted the attention of roasting companies and importers of the United States, Italy, Germany, Switzerland, Holland, France, Spain, Portugal, Denmark, Norway, Finland, Sweden and Japan, and its representatives attend meetings promoted by BSCA. In addition, BSCA supported the creation of the Specialty Coffee Association of Europe (SCAE), and is present at its events. Today, BSCA is internationally known for its leading edge production of fine coffees, and it is continually promoting Brazilian coffees, distributing promotional materials and samples, and performing coffee degustation tests in Brazil and abroad. Promoting the technical characteristics and quality of different regional types of Brazilian coffees is also one of its priorities. BSCA is always preparing articles for international publications, and lectures delivered by its representatives during their trips abroad.
Furthermore, meetings are organized between its member companies, and are usually held in one of their associate members’ farms, to discuss issues related to improving product, harvest and coffee processing. Seminars are promoted for member companies technicians; each farm has a quality control structure, where coffees are classified and their quality evaluated during the processing phase, with excellent results. An independent quality control structure certifies the lots that are shipped, an essential procedure to ensure product quality and to preserve BSCA’s image as an entity that represents Brazilian gourmet coffee producers. Mokka is the first Greek company importing coffee directly from BSCA certified farms.
Those coffees are primary used for the top sellinf Espresso Fine blend. BSCA organizes regular visits to the Brazilian coffee growing regions of groups of producers, roasters, retailers, i.e., all those involved in activities related to coffee worldwide. The purpose of these trips is to promote Brazilian coffees as well as to exchange experiences, technology improvements and ideas. All this work resulted in the coordination and execution of the Brazilian Gourmet Coffee Project of the International Coffee organization (ICo). This project is being implemented by international consultants in quality and marketing, and it is financed by the Common Fund for Commodities and managed by the International Trade Center, an entity of the world Trade organization (wTo). The main objective of this project is the sustainable development of quality, thus obtaining substantially higher prices for a proportion of the Brazilian production.